Overview
In this campaign, I show the difference between a pro and a non-pro using the same tool. We all feel it in the AI era; there's a word for it: SLOP. Slop is the lack of intent and artistic expression; it's there to get clicks and nothing more. Artists and professional creators can do a lot more than that.
CLIENT
Artlist
YEAR
2025
DELIVERABLES
Commercial
ROLE
Creative Direction, Copywriting, Direction, Gen-AI, Editor
Other projects






